I have met Bill McCollum more than once and asked him questions about his policies directly. I sat in on a campaign meeting of theirs and I really think they underestimated Rick Scott early on. Scott captured that anti-incumbent sentiment and in my opinion there wasn't much Bill could do about that, especially with a lot less money on hand than Rick. He was a member of the US Congress, a legislative body with an approval rating of roughly 20% these days. The ads tying the General to Charlie Crist's friend, former disgraced RPOF Chairman Jim Greer could have been what pushed Rick over the top. I can see why Bill is still bitter. It was a negative race, no question.
Sometimes in life when events seen as "bad" happen, such as losing an election, making difficult financial choices or ending a relationship, you have to accept things as they are, not how you wish them to be, and move on. Rick Scott won. It is what it is. Bill just needs to do the right thing and support the party nominee, then retire from politics with grace. I'll give the General this, at least he didn't switch parties and run as an Independent candidate for Governor.
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